Smile Studio™ | Branding & Design studio

We design brands and websites to make people smile and business grow

Who we are. Smile Studio™ is a branding and design studio based in Copenhagen. We specialize in brand strategy, visual identities, websites and storytelling to make people smile and businesses grow.

Let’s talk ↗

Clients

Our work

VhAT®

VhAT the future of VAT management and compliance looks like

SprayFleet™

Redefining the spray drying industry with a flexible rental solution

Den Blå Avis

DBA goes live in shopping centers: Second-Hand goods take on new products

V Spoilers®

Revolutionizing fleet efficiency and green transition with a new wind-driven brand

Marselisborg

Rebranding a classic: Giving a traditional brewery a refreshing look for the future

View all work

What we do. We team up with founders and businesses to turn visions into brands and solve problems with creativity by blending strategy, design and storytellling.

Brand Strategy

Market Research
Target Group
Brand Strategy
Naming
Positioning
Brand Narrative
Storytelling

Brand Design

Visual identity
Logo Design
Art Direction
Brand Guidelines
Grafhic Design
Packaging Design
Editorial Design

Websites & Digital Design

User Research
UX / UI Design
Prototyping
User Testing
Web Design
App Design
Framer Development

Content & Campaigns

Launch Strategy
Communication
Storytelling
Social Media Content
Creative Campaing
Creative Concept
Brand Film

How we do it. The best product isn’t enough. People need to see, believe and remember it. We aim to make brands the obvious choice through strategy, storytelling and design.

Our Approach ↗

Awards and Recognition

Campaign of the month in Mediet Markedsføring
1 x Featuring on Behance
1 x Gold in Digital Creative Competition
Campaign of the month on Contagious
1 x Gold in Creative Circle Award 2025
1 x Bronze in Best Creative Idea 2025

Don’t take our word for it

"It has truly been a great process developing the design and the brand identity in accordance with our overall mission of making it easier to get VAT right. Thank you Mathias for guiding us so far. We are just getting started"

Thomas Svane Jensen

Co-founder, VhAT

"I really appreciate the way it feels very open-ended, letting different kinds of people explore as much as they feel curious, with a little something for everyone. It's honestly genius, I'm grateful for this collaboration."

Tommy Jacobson

Head of Design, Sony

"Collaborating with In-House was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."

Nick White

Founder of Sensa

Lisa Kudrow

Head of Design, Sony

"Mathias excels in project management, organization, and execution, bringing enthusiasm and professionalism beyond his years. He handled projects like our 'Open House' event, a social media campaign, and a new student concept, coordinating well with U/Nord's media department. I highly recommend him, and we will definitely collaborate again."