Steno Diabetes Center. Visual identity for a research project where empathy meets evidence
Client
Steno Diabetes Center Copenhagen
Industry
Public Health
Services
Logo Design
Visual Identity
Creative Concept
Brand Templates
Power Point Template
Brand Guidelines
Year
2025
Introduction
CaPree is a research project focused on preventing cardiovascular disease in women who have previously had preeclampsia – commonly known as “svangerskabsforgiftning” in Danish.
Challenge
The creative challenge was to design a visual identity that feels trustworthy, warm, and accessible — without losing sight of the project’s scientific depth and evidence-based foundation. The identity needed to resonate with both healthcare professionals and the broader public, bridging clinical credibility with human connection.
Insight & Solution
We developed a calm, confident logo rooted in simplicity and clarity. The visual identity balances professional trust with public understanding, using soft iconography to communicate complex health data. Every element — from typography to color palette — was crafted to support consistency, approachability, and purpose across all touchpoints.
