Marselisborg Bryggeri. Rebranding a classic: Giving a traditional brewery a refreshing look for the future
Client
Marselisborg Læske Bryggeri
Industry
FMCG
Services
Rebranding
Brand Strategy
Logo Design
Visual Identity
Packaging Design
Year
2025
Introduction
Bringing an ice-cold, refreshing brand into the future. Since 1899, Marselisborg Læske Bryggeri has brewed quality lemonades, ciders, and cocktails. Their brand carried history, but it needed a fresh, modern identity to connect with today’s audience.
Challenge
How do you honor over a century of craftsmanship while making the brand feel relevant in the modern market? The goal was to refresh Marselisborg Læske Bryggeri’s identity—keeping its legacy intact while adding a contemporary, premium touch.
Insight & Solution
Inspired by their original brewery entrance, we designed a hand-drawn emblem that bridges past and present. A refined serif typeface elevates the brand’s premium feel, while vibrant illustrations bring freshness and energy. The result? A rebrand that respects tradition while inviting a new generation to enjoy a crisp, ice-cold refreshment.
