SprayFleet™. Redefining the spray drying industry with a flexible rental solution to innovate freely.
Client
SprayFleet™
Industry
Industrial Equipment Rental
Services
Brand Strategy
Tone of Voice
Communication
Logo Design
Visual Identity
Website Design
Framer Development
Year
2025
Introduction
SprayFleet is a flexible spray drying rental solution that removes the barriers of high upfront costs, complex installations, and need for specialist expertise. Dryers are delivered directly to the customer’s site complete with installation, training, and 24/7 support. With no ownership or maintenance required, SprayFleet gives companies the freedom to test, produce, and scale in-house, faster and entirely on their own terms.
Challenge
Despite its innovative model, SprayFleet needed a clear way to stand out in a conservative industry. Traditional spray drying is tied to heavy investments and technical know-how, making it difficult for new players to enter the market. SprayFleet’s challenge was to communicate its value as a first-of-its-kind rental solution that breaks down these barriers—while building trust with customers across pharma, food, energy, and research.
Insight & Solution
The solution was a complete brand strategy and identity that positioned SprayFleet as a bold redefinition of the spray drying industry. We developed a new logo, visual identity, and website, all reflecting SprayFleet’s core qualities: clarity, efficiency, and flexibility. Inspired by the powder produced in spray drying, we created a clean graphic element, combined it with technical typography softened by approachable details, and built a color palette that connects to the industries SprayFleet serves. This new identity and digital presence now communicate SprayFleet’s promise with confidence and simplicity—making advanced spray drying accessible to more companies than ever.
Sandro Karlsfred
Founder & CEO, SprayFleet
