V Spoilers®. Revolutionizing fleet efficiency and green transition with a new wind-driven brand
Client
V Spoilers®
Industry
Green Transportation
Services
Rebranding
Research & Insights
Brand Strategy
Storytelling
Logo Design
Visual Identity
Web Design
Year
2024
Introduction
V Spoilers is an innovative company providing a simple yet highly effective solution to reduce wind drag behind vehicles, boosting performance and cutting CO2 emissions. Despite the proven success of their technology—already adopted by leading transport companies across Europe—many potential customers remained skeptical. The challenge was clear: build trust in the brand and engage consumers with messaging that clearly communicates the value and impact of their product.
Challenge
V Spoilers needed to overcome skepticism around their product. While the technology has well-documented benefits—like reducing emissions and improving vehicle efficiency—the simplicity of the solution often led to doubts. The goal was to demonstrate how V Spoilers offers a straightforward yet powerful solution for greener transport and position the brand as a leader in sustainable fleet technology.
Insight & Solution
We centered the rebranding around wind—the force behind the product and a symbol of transparency and innovation. Through the concept of "wind-driven savings," we simplified the message: V Spoilers reduces wind resistance, improving performance and cutting costs. By focusing on adapting wind flow rather than replacing components, we positioned V Spoilers as a practical, adaptable solution for sustainable fleet management. The new visual identity used dark greens and clean lines, reinforcing the brand’s forward-thinking and technical expertise.
Morten Stegemejer
CEO, V Spoilers
