Rebranding
Marselisborg Læske Bryggeri
Rebranding
Marselisborg Læske Bryggeri
Client
Marselisborg Læske Bryggeri
Industry
FMCG
Services
Rebranding
Visual Identity
Packaging Design
Logo Design
Web Design
Year
2025
Introduction
Bringing an ice-cold, refreshing brand into the future. Since 1899, Marselisborg Læske Bryggeri has brewed quality lemonades, ciders, and cocktails. Their brand carried history, but it needed a fresh, modern identity to connect with today’s audience.
Challenge
How do you honor over a century of craftsmanship while making the brand feel relevant in the modern market? The goal was to refresh Marselisborg Læske Bryggeri’s identity—keeping its legacy intact while adding a contemporary, premium touch.
How do you honor over a century of craftsmanship while making the brand feel relevant in the modern market? The goal was to refresh Marselisborg Læske Bryggeri’s identity—keeping its legacy intact while adding a contemporary, premium touch.
How do you honor over a century of craftsmanship while making the brand feel relevant in the modern market? The goal was to refresh Marselisborg Læske Bryggeri’s identity—keeping its legacy intact while adding a contemporary, premium touch.
Insight & Solution
Inspired by their original brewery entrance, we designed a hand-drawn emblem that bridges past and present. A refined serif typeface elevates the brand’s premium feel, while vibrant illustrations bring freshness and energy. The result? A rebrand that respects tradition while inviting a new generation to enjoy a crisp, ice-cold refreshment.
Inspired by their original brewery entrance, we designed a hand-drawn emblem that bridges past and present. A refined serif typeface elevates the brand’s premium feel, while vibrant illustrations bring freshness and energy. The result? A rebrand that respects tradition while inviting a new generation to enjoy a crisp, ice-cold refreshment.
Inspired by their original brewery entrance, we designed a hand-drawn emblem that bridges past and present. A refined serif typeface elevates the brand’s premium feel, while vibrant illustrations bring freshness and energy. The result? A rebrand that respects tradition while inviting a new generation to enjoy a crisp, ice-cold refreshment.
Ready to make your brand shine?
Book a call with Mathias
Wanna talk
Where to find us
Havnegade 39
1058 Copenhagen
Denmark
Like details
Smile Branding Studio
CVR 44577038
© Smile Branding Studio™
Made with a smile
Ready to make your brand shine?
Book a call with Mathias
Wanna talk
Where to find us
Havnegade 39
1058 Copenhagen
Denmark
Like details
Smile Branding Studio
CVR 44577038
© Smile Branding Studio™
Made with a smile
Ready to make your brand shine?
Book a call with Mathias
Wanna talk
Where to find us
Havnegade 39
1058 Copenhagen
Denmark
Like details
Smile Branding Studio
CVR 44577038
© Smile Branding Studio™
Made with a smile