Smile Studio™ — A branding & design studio

Why branding. You’ve built something that works. But if no one sees it, gets it or trusts it, does it matter? Branding gives your business a voice, a story, a face. Not just for attention, but for connection, trust and loyalty.

What we do. We help ambitious founders and companies turn challenges into opportunities, build brands from scratch and refresh what’s tired. With strategy, creativity and digital, we bring your story to life.

Brand Strategy

Market Research
Market Insights
Brand Strategy
Naming
Positioning
Brand Narrative
Storytelling

Brand Design

Visual identity
Logo Design
Art Direction
Brand Guidelines
Grafhic Design
Packaging Design
Editorial Design

Web & Digital Design

User Research
UX / UI Design
Prototyping
User Testing
Web Design
App Design
Framer Development

Brand Building

Storytelling
Communication
Social Media Content
Creative Campaings
Creative Concepts
Brand Film
Launch

Why choose us. We’re not here for quick fixes or good enough. We’re your creative allies, honest, bold and all in. We ask the right, and sometimes tough questions to find what truly sets you apart.

How we do it. Our four step process takes your brand from scattered to sharp, aligned, in-sync. No secret sauce. No agency speak. Just a clear, creative method that works, again and again.

Understand your business

We dive into your business, audience, market and mindset. We uncover the challenges and turn them into possibilities. Find the insights that will shape everything else.

Define the strategy

We define your brand with purpose – who you are, what you stand for and how you’re different. One message, on story - all aligned.

Create the design

From logo and typography to colors and icons, visuals to voice – we bring your brand to life. Designed to tell your story where people are.

Roll it out to shine

We help you launch with confidence. Brand tools, touchpoints, templates – everything you need to hit the ground running and stay consistent.

What they say about us

"It has truly been a great process developing the design and the brand identity in accordance with our overall mission of making it easier to get VAT right. Thank you Mathias for guiding us so far. We are just getting started"

Thomas Svane Jensen

Co-founder, VhAT

"I really appreciate the way it feels very open-ended, letting different kinds of people explore as much as they feel curious, with a little something for everyone. It's honestly genius, I'm grateful for this collaboration."

Tommy Jacobson

Head of Design, Sony

"Collaborating with In-House was a pure joy! They paid attention to our needs and transformed our concepts into a breathtaking actuality. Their ideas and originality in their designs sincerely distinguish them."

Nick White

Founder of Sensa

Lisa Kudrow

Head of Design, Sony

"Mathias excels in project management, organization, and execution, bringing enthusiasm and professionalism beyond his years. He handled projects like our 'Open House' event, a social media campaign, and a new student concept, coordinating well with U/Nord's media department. I highly recommend him, and we will definitely collaborate again."