Client
Den Blå Avis
Industry
Second hand sales
Services
Research
Insight
Campaign strategy
Campaign concept
Activation
Year
2024
Introduction
Den Blå Avis (DBA) is Denmark's largest second-hand sales platform and a beloved brand. From its origins as a printed newspaper to its current digital platform, DBA has been a part of Danish daily life, promoting trade and reuse. Known for making second-hand transactions easy and economical, DBA is synonymous with sustainability and smart consumer choices.
Challenge
Insight & Solution
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