Rebranding & App design
WALL
Rebranding & App design
WALL
Client
WALL
Industry
Health Tech
Services
Research
Brand Strategy
Visual identity
Webdesign
App design
Year
2024
Introduction
WALL, formerly known as Polysens, is on a mission to improve the indoor climate in Danish homes. With 33% of homes in Denmark suffering from poor air quality, residents face potential health risks, including the threat of mold, which can lead to serious health consequences. WALL is designed to detect these invisible dangers by monitoring both air humidity and temperature through a dual sensor system for rooms and walls. By identifying mold risks early, WALL aims to transform homes into healthier living spaces filled with clean, fresh air.
Challenge
Polysens had developed an effective and highly technical product, but its brand name and visual identity failed to connect emotionally with the target audience. The original branding was too cold and scientific for its ideal customers—families, homeowners, and those renovating or moving into new homes, whom we identified as “nest builders.” This group prioritizes the health and well-being of their loved ones and is highly sensitive to anything that could affect their family's quality of life, including indoor air quality. The challenge was to reposition Polysens into a brand that would resonate with this emotionally driven audience, giving the product a sense of warmth and reliability.
Polysens had developed an effective and highly technical product, but its brand name and visual identity failed to connect emotionally with the target audience. The original branding was too cold and scientific for its ideal customers—families, homeowners, and those renovating or moving into new homes, whom we identified as “nest builders.” This group prioritizes the health and well-being of their loved ones and is highly sensitive to anything that could affect their family's quality of life, including indoor air quality. The challenge was to reposition Polysens into a brand that would resonate with this emotionally driven audience, giving the product a sense of warmth and reliability.
Polysens had developed an effective and highly technical product, but its brand name and visual identity failed to connect emotionally with the target audience. The original branding was too cold and scientific for its ideal customers—families, homeowners, and those renovating or moving into new homes, whom we identified as “nest builders.” This group prioritizes the health and well-being of their loved ones and is highly sensitive to anything that could affect their family's quality of life, including indoor air quality. The challenge was to reposition Polysens into a brand that would resonate with this emotionally driven audience, giving the product a sense of warmth and reliability.
Insight & Solution
The rebranding led to the creation of WALL, a softer and more intuitive name that reflects the product’s function—monitoring walls where moisture and mold often form. "WALL" clearly communicates the product's purpose and resonates emotionally with homeowners focused on protecting their living spaces. The visual identity was revamped, inspired by lavender, a scent associated with cleanliness in Danish homes. Soft pinks and deep purples were chosen to evoke warmth and safety, differentiating WALL from its clinical competitors and appealing to the “nest builders” audience. We also developed an app and website for easy monitoring of home air quality, providing real-time updates and alerts, as well as access to professional help if needed. The result is a brand that not only detects air quality issues but emotionally connects with families seeking a healthier home environment. WALL has transformed from a technical tool into a trusted partner for healthier living.
The rebranding led to the creation of WALL, a softer and more intuitive name that reflects the product’s function—monitoring walls where moisture and mold often form. "WALL" clearly communicates the product's purpose and resonates emotionally with homeowners focused on protecting their living spaces. The visual identity was revamped, inspired by lavender, a scent associated with cleanliness in Danish homes. Soft pinks and deep purples were chosen to evoke warmth and safety, differentiating WALL from its clinical competitors and appealing to the “nest builders” audience. We also developed an app and website for easy monitoring of home air quality, providing real-time updates and alerts, as well as access to professional help if needed. The result is a brand that not only detects air quality issues but emotionally connects with families seeking a healthier home environment. WALL has transformed from a technical tool into a trusted partner for healthier living.
The rebranding led to the creation of WALL, a softer and more intuitive name that reflects the product’s function—monitoring walls where moisture and mold often form. "WALL" clearly communicates the product's purpose and resonates emotionally with homeowners focused on protecting their living spaces. The visual identity was revamped, inspired by lavender, a scent associated with cleanliness in Danish homes. Soft pinks and deep purples were chosen to evoke warmth and safety, differentiating WALL from its clinical competitors and appealing to the “nest builders” audience. We also developed an app and website for easy monitoring of home air quality, providing real-time updates and alerts, as well as access to professional help if needed. The result is a brand that not only detects air quality issues but emotionally connects with families seeking a healthier home environment. WALL has transformed from a technical tool into a trusted partner for healthier living.
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Made with a smile
Ready to make your brand shine?
Like details?
Smile Branding Studio
CVR 44577038
Let's be friends
© Smile Branding Studio™
Made with a smile
Ready to make your brand shine?
Like details?
Smile Branding Studio
CVR 44577038
Let's be friends
© Smile Branding Studio™
Made with a smile